For a while there, it looked like the art of jingle writing was dead and gone. Commercials these days steal their soundtracks straight from the albums of up and coming artists more often than not, and while that means smaller artists get a nice little cash boost, it also means less retrokitsch for future generations to enjoy. But every so often someone remembers how to write a catchy tune with on-the-nose lyrics about particular products. Enter Steve Grimmett, who apparently has enough of a sense of humour to pen a ludicrous song about GPS navigators. The result is “Grab Your Garmin,” the soundtrack to a typically over-the-top Super Bowl ad involving giant monsters and an Ultraman-esque superhero in a tight silver bodysuit powered by the awesomeness of a GPS navigation system. Even better is that in addition to the original commercial, there’s also a full-length music video version. But the best part? You don’t need to wait twenty years for the retrokitsch effect, because “Grab Your Garmin” comes with the cheesy goodness baked in. Well played, advertising creatives, well played.