A couple of video treats for Go! Team fans recently. First, Honda’s been screwing around with Go! Team-esque music for their recent Fit campaign, but have finally gone and snagged the real thing for a new Civic ad. The big surprise, of course, is that Thunder, Lightning, Strike has been out since 2004 and seems to be a prime opportunity for cool-seeking advertising creatives everywhere. So why have there been no Go! Team songs soundtracking ads until recently? It all comes down to money.

certainly no change of heart - I hate bands who do adverts. I’ve turned down lots in the past - forgoing potentially lots of money. It got to the point where the people who publish go team songs were getting so fucked off that being dropped was looking very likely - they weren’t making any money. theres a limit to how many times people will take a No.

I’m not worried about fucking people off but the trouble is that for the second album we need a publishing company to clear the samples (which is what a publishing company does) before it gets released to avoid the mistake of the first album. It would be a serious handicap to have an album full of uncleared samples.

basically this ad was a concession so that there would be someone to clear the samples. Hypocritical i know but its a tricky thing to navigate through when you make sample based music. it’s a minefield.

If you’re like the Go! Team and not so much a fan of ads, maybe you’ll prefer this apparently unofficial music video for “Junior Kickstart”:

This is exactly the sort of ludicrous chase scene I imagined when I first heard “Junior Kickstart.” Though my chase didn’t involve arcade game characters.